In Search of Stupidity…

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Is a funny and well written business book that takes a look at some of the most influential marketing and business philosophies of the last twenty years and, through the dark glass of hindsight, provides a educational and vastly entertaining examination of why they didn't work.

In Search of Stupidity…

In Search of Stupidity Over 20 Years of High Tech Marketing Disasters

Is a funny and well written business book that takes a look at some of the most influential marketing and business philosophies of the last twenty years and, through the dark glass of hindsight, provides a educational and

Merrill Chapman In Search of Stupidity Over 20 Years of High Tech Marketing Disasters chm

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In Search of Stupidity: Over Twenty Years of High Tech Marketing Disasters, Second Edition

by Merrill R. (Rick) Chapman

ISBN: 1590597214 | 408 Pages | PDF | 2.7 Mb

In Search of Stupidity: Over Twenty Years of High-Tech Marketing Disasters, Second Edition is National Lampoon meets Peter Drucker. It's a funny and well-written…