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Guerrilla Marketing
... no longer simply the weapon of the small business and in fact, fortune 500 companies are jumping into the fray in increasing numbers. General Electric, Yahoo, Citigroup, Sony Ericsson and Nike have all done noted guerrilla marketing campaigns. http://rapidshare.com/files/111930165/Guerilla.rarhttp://www.ufindbook.com/ebook-business-investing/guerrilla-marketing.html -
A Demon of Our Own Design: Markets, Hedge Funds, and the Perils of Financial Innovation
... we think. The very things done to make markets safer, have, in fact, created a world that is far more dangerous. From the 1987 crash to Citigroup closing the Salomon Arb unit, from staggering losses at UBS to the demise of Long-Term Capital Management, Bookstaber gives readers a front row seat to ...http://www.ufindbook.com/ebook-business-investing/a-demon-of-our-own-design-markets-hedge-funds-and-the-perils-of-financial-innovation.html -
Financial Statement Analysis: A Practitioner's Guide, 3rd Edition
... markets or recommends that others do the same." –Jack L. Rivkin, Executive Vice President (retired), Citigroup Investments "Fridson and Alvarez provide a valuable practical guide for understanding, interpreting, and critically assessing ...http://www.ufindbook.com/ebook-business-investing/financial-statement-analysis-a-practitioner-s-guide-3rd-edition.html -
The WetFeet Insider Guide to Citigroup's Corporate
... old-fashioned way. They earn it."): Smith Barney, now Salomon Smith Barney, is still making moneyoodles of it. Salomon Smith Barney, which is part of Citigroup's global and corporate investment bank, ranks number one in almost every major category in the league tables. Want to get in on the action? ...http://www.ufindbook.com/ebook-business/the-wetfeet-insider-guide-to-citigroup-s-corporate.html -
Partnering With the CIO: The Future of IT Sales Seen Through the Eyes of Key Decision Makers
... their fears, concerns, warnings, and advice. Based on in-depth interviews with CIOs at major international firms and organizations such as Citigroup, First Data Corp., Priceline.com, Pitney Bowes, PricewaterhouseCoopers, Time Inc., World Wildlife Fund, Accenture, and the CIO Executive Council, ...http://www.ufindbook.com/ebook-business/partnering-with-the-cio-the-future-of-it-sales-seen-through-the-eyes-of-key-decision-makers.html -
Trump University Marketing 101: How to Use the Most Powerful Ideas in Marketing to Get More Customers
... Professor of Business at Columbia University and principle of The Arrow Group, Ltd.®, a marketing consulting and training firm whose clients have included GE, Citigroup, IBM, and Pfizer, among many others. He has taught at Columbia for more than 35 years, is a recipient of the Business School’s ...http://www.ufindbook.com/ebook-economics-and-financ/trump-university-marketing-101-how-to-use-the-most-powerful-ideas-in-marketing-to-get-more-customers.html -
Offshore Software Development: Making It Work
... kit, Offshore Software Development: Making It Work draws on real life examples and explores the lessons learned from firms such as Verizon, Citigroup, JP Morgan Stanley, and individuals experienced in offshore outsourcing. Each chapter introduces a key set of concepts and illustrates them with a ...http://www.ufindbook.com/ebook-business-investing/offshore-software-development-making-it-work.html -
A Demon of Our Own Design: Markets Hedge Funds and the Perils of Financial Innovation
... we think. The very things done to make markets safer, have, in fact, created a world that is far more dangerous. From the 1987 crash to Citigroup closing the Salomon Arb unit, from staggering losses at UBS to the demise of Long-Term Capital Management, Bookstaber gives readers a front row seat to ...http://www.ufindbook.com/ebook-business/a-demon-of-our-own-design-markets-hedge-funds-and-the-perils-of-financial-innovation.html -
The King of Capital: Sandy Weill and the Making of Citigroup
... and the Making of Citigroup" Wiley | 2002- ... masterminded an unprecedented merger Citigroup CEO Sandy Weill ... the international conglomerate, Citigroup. King of Capital ... world and transformed Citigroup through a combination ...http://www.ufindbook.com/ebook-nonfiction/the-king-of-capital-sandy-weill-and-the-making-of-citigroup.html -
Steal These Ideas!: Marketing Secrets That Will Make You a Star
... | edition 2005 | PDF | 204 pages | 1,65 mb Working with and at leading companies including American Express, Epsilon, Apple, Fidelity, and Citigroup - with notable political and not-for-profit campaigns along the way - Steve Cone has the hard-earned and high-level experience that translates into ...http://www.ufindbook.com/ebook-uncategorized/steal-these-ideas-marketing-secrets-that-will-make-you-a-star.html
