W. Perrault, J. McCarthy, "Basic Marketing - A Global Managerial Approach, 14 edition"

Mg-H | 2002 | ISBN: 0072409479 | 840 pages | PDF | 10,2 MB

Basic Marketing builds on the foundation pillars of previous editions – the four Ps framework, managerial orientation, and strategy planning focus. 14e builds upon…

Basic Marketing: A Global-managerial Approach, 14th Edition

McGraw-Hill | 2001 | ISBN-10: 0071121102 | 848 pages | PDF | 9.9 MB

William D. Perreault, Jr. is currently Kenan Professor at the University of North Carolina Kenan-Flagler

Business School. He has also taught at Stanford University, the University of Georgia, and North

Carolina State University,…

William D.; McCarthy, E. Jerome Perreault, "Basic Marketing: A Global-managerial Approach, 14th"

McGraw-Hill | 2001 | ISBN: 0072409479 | 848 pages | PDF | 10,4 MB

From reviews:

This is a fairly comprehensive fundamentals of marketing book. It is laid out well. It begins with an elementary explanation of the marketing discipline…

Basic Marketing: A Global-managerial Approach, 14th Edition

PDF | 848 pages | 9.06 MB

Author: William D. Perreault, E. Jerome McCarthy

Publisher: McGraw-Hill Publishing Co.; 14th edition (2002)

ISBN: 0071121102 (International ISBN)

This book is about marketing and marketing strategy planning. Basic Marketing pioneered an innovative structure—using the “four Ps” with a managerial approach—for…