Web Design and Marketing Solutions for Business Websites Aug 2007 eBook BBL

Web Design and Marketing Solutions for Business Websites (c) by friends

of ED

The type of the release is: eBook

In the PDF format with ISBN: 1590598393 and Pub Date: August 29, 2007

The size of the release is: 03 disks x 2.88mb

And released on: 03/27/2008

The best business websites serve their readers with strong content,

well-architected design, and a focus on usability, readability, and

accessibility. This book covers the fundamental aspects of building a

website that works for the company, not against it. It covers the

essentials of strong copywriting, and then dedicates several chapters to

designing user-centric About, Products and Services, and Support

sections. Your visitors come to your site because they are interested in

your business and are therefore potential customers. This book covers

taking advantage of that traffic by expanding the companys story through

a corporate blog and using testimonials, case studies, and other

third-party validation to reinforce the marketing message. With this

knowledge you will be able to create and maintain a highly professional,

polished business site. While a pleasing website is essential for any

modern business, creating it is only a small piece of the online

strategy. This book also discusses search engine optimization, using

e-mail and RSS to communicate with customers and prospects, and

advertising the corporate domain with paid search placement, online

banners, text links, and more. The primary theme is using your corporate

website to market the business effectively, from designing intelligent

product pages to writing compelling e-mail newsletters. This book

explores those ideas and offers compelling advice on how to take full

advantage of the Web as a marketing medium.

In this book you'll learn how to:

- Implement best practices in corporate web design, with a focus on

common sections such as About, Products and Services, Customer Support,

and more

- Use e-mail and RSS marketing to stay in touch with customers and

prospects

- Apply simple and effective search engine optimization techniques to

push your website higher in search engine results

- Advertise the site through e-mail, paid search placement, banner

ads, and more

- Write professional, accessible, and usable pages to make your site

available to everyone

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