Noah J. Goldstein Yes!: 50 Scientifically Proven Ways to Be Persuasive

Noah J. Goldstein - Yes!: 50 Scientifically Proven Ways to Be Persuasive

Publisher: Free Press; Reprint edition (December 29, 2009) | Language: English | ISBN-10: 1416576142 | EPUB + MOBI | 272 pages | 0.2 mb + 0.3 mb

Blair Hardman brings competent and generally pleasant—if not particularly animated or memorable—delivery to this practical collection of tips and tricks. The content itself—divided into 50 minichapters—proves ready-made for the audiobook format. Listeners with short commutes can sample a tidbit or two on each leg of their journey and not find the listening disjointing, though the concluding sections devoted to the nuances of cross-cultural persuasive communication may not be quite as easily digested as the more general findings and insights. Fans of Freakonomics and The Tipping Point form a built-in audience for whom the relevance of the material will likely trump any concerns about the dry presentation.

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