Momentum: How Companies Become Unstoppable Market Forces
Momentum: How Companies Become Unstoppable Market Forces
Harvard Business School Press | November 2002 | ISBN-10: 157851522X | 224 pages | PDF | 1.2 mb
In this book, marketing and communications experts Ron Ricci and John Volkmann argue that the unique features of digital products -- and of consumer goods that contain digital components -- force customers to consider the viability of the company behind the solution to their problems. Picking a losing company could mean getting stuck with products that can't be upgraded or services that can't be extended. So customers buy from the company that they believe will be the long-term -- indeed, the inevitable -- winner. They buy from the company that has what the authors call momentum.
related link：
-
Harvard Business School Press Harvard Business School Ron Ricci Business School Press Force Customers Companies Become Unstoppable Market Digital Components Book Marketing Consumer Goods Viability Momentum Mirror Authors
- More infomation may be in the description section, read description carefully!
- Click "Ebook Search" button to find mirrors if no download links or dead links in the description.