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Restoring Tourism Destinations in Crisis: A Strategic Marketing Approach (Cabi P
Restoring Tourism Destinations in Crisis : A Strategic Marketing Approach (CABI Publishing)
Publisher: CABI Publishing | ISBN: 0851997295 | edition 2003 | PDF | 304 pages | 1,3 mb
The aftermath of the attack on the World Trade Center on September 11 2001 in New York highlighted the vulnerability of the tourist trade to unforeseen events. The book, written by an experienced tourism marketer and trainer, provides detailed case studies of different crises and analyses the approaches taken by tourism managers in the USA, Egypt, Israel, Sri Lanka, Turkey, Fiji, South Africa, Australia and the UK.
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Mirror Mirror Tourism Managers Tourism Destinations September 11 2001 Africa Australia Attack On The World Trade Center Strategic Marketing Unforeseen Events Tourist Trade Marketer Crises World Trade Center Vulnerability Aftermath Case Studies Tourism Mar
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