Google Advertising Tools: Cashing in with AdSense and AdWords (repost)

Google Advertising Tools: Cashing in with AdSense and AdWords

O'Reilly Media | 2 edition | September 15, 2009 | ISBN-10: 0596155794 | 318 pages | CHM | 5.18mb

With this book, you'll learn how to take complete advantage of Google AdWords and AdSense, the sophisticated online advertising tools used by thousands of businesses, large and small. The second edition provides a substantially updated guide to advertising on the Web: how it works in general, and how Google's advertising programs in particular help you make money.

You'll find everything you need to work with AdWords, which lets you generate text ads to accompany specific search term results, and AdSense, which automatically delivers precisely targeted text and image ads to your website. The book focuses on best practices, with several case studies that demonstrate which approaches work well, which don't, and why. Google's ad programs can help any business with a web presence, and this guide explains precisely how to use them.