Wiley Google Analytics 2.0 Sep 2007 eBook BBL

Google Analytics 2.0 (c) by Wiley

The type of the release is: eBook

In the PDF format with ISBN: 047017501X and Pub Date: September 04, 2007

The size of the release is: 03 disks x 2.88mb

And released on: 12/02/2007

Site Stats on Steroids Is your Web site serving its purpose? To find

out, you need to analyze factors related to what the site is supposed to

do. Site statistics give you raw numbers, but Web analytics are like

site stats on steroids. Analytics crunch those raw numbers into

meaningful metrics-information you can use. If you read our first book

on Google Analytics, you already know what this tool can do and why that

matters. (If you didn't, don't worry; there's an overview here, too.)

This edition shows you what's new in version 2.0, helping you uncover

specific details and use them like never before.

- Master basic analytics and Web statistics concepts

- Set up Google Analytics 2.0, choose the filters you need, and

explore goals and goal-setting

- Learn about new features that enhance analysis, including

cross-segment reporting and drilldown content

- Take control of Google Analytics with customizable dashboards and

date ranges

- Examine every aspect of the available reports, including visitors,

traffic sources, content, and goals

- Discover the specific reports suited for e-commerce sites and how to

use them

- Maximize the integration of Google Analytics with Google AdWords

- Boost your use of Regular Expressions, write your own filters, and

quantify your goals

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