i mode Strategy

Takeshi Natsuno, «i-mode Strategy»

John Wiley & Sons | ISBN: 0470851015 | 2003 | PDF | 182 pages | 2.41 MB

“i-mode and Java join forces to open the door to global commerce. Since its introduction in February 1999 i-mode has become the world's largest wireless Internet service with more than 35 million subscribers and revenues of over ¥700 billion. Along with sharp increases in the number of users and the volume of revenues, the last 2 years have witnessed a dramatic improvement in the content of i-mode services. In January 2001 DoCoMo launched its i-appli service for ing software applications - allowing users to install extra programs of their choice on their mobile phones. The programs are compiled using Java, and today's 15 million i-appli users can be seen as arguably the largest Java community in the world.”

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