The New Strategic Brand Management: Creating and Sustaining Brand Equity Long Te
Jean-Noel Kapferer “The New Strategic Brand Management: Creating and Sustaining Brand Equity Long Term"
Kogan Page | 2008-03-01 | ISBN: 0749450851 | 560 pages | PDF | 2,8 Mb
Adopted international by business schools, MBA programs, and marketing practitioners, The New Strategic Brand Management is the reference source of choice for senior strategists, positioning professionals and postgraduate students. Over the years it has not only established a reputation as one of the leading works on brand strategy but has become synonymous with the topic itself. The new edition builds on this impressive reputation and keeps the book at the forefront of strategic brand thinking. Revealing and explaining the latest techniques used by companies worldwide, author Jean-Noel Kapferer covers all the leading issues faced by brand strategists today. With both gravitas and intelligent insight, the book reveals new thinking on an array of topics including: brand architecture and diversity strategies; market adaptation approaches; and positioning in the private label and store brand environment.
---No mirrors, please---
related link：
-
Strategic Brand Management Brand Strategists Market Adaptation Diversity Strategies Impressive Reputation Jean Noel Brand Architecture Mba Programs Easy Share Brand Equity Brand Strategy New Thinking Postgraduate Students Business Schools Private Label Ne
- More infomation may be in the description section, read description carefully!
- Click "Ebook Search" button to find mirrors if no download links or dead links in the description.