Customer Care Excellence: How to Create an Effective Customer Focus

Sarah Cook “Customer Care Excellence: How to Create an Effective Customer Focus"

Kogan Page | 2008-03-01 | ISBN: 0749450665 | 280 pages | PDF | 1,3 Mb

Emphasizing both strategic and practical aspects of customer care, this work explains how gaining customer commitment and motivating employees to deliver an excellent service at all of a company's touch points can ensure successful results and satisfied customers.

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