Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition

Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant

Publisher: Harvard Business Press | ISBN: 1591396190 | edition 2005 | PDF | 257 pages | 1,8 mb

In a book that challenges everything you thought you knew about the requirements for strategic success, W. Chan Kim and Renée Mauborgne argue that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Based on a study of 150 strategic moves spanning more than a hundred years and thirty industries, the authors argue that lasting success comes not from battling competitors, but from creating "blue oceans": untapped new market spaces ripe for growth. Such strategic moves-which the authors call "value innovation"- create powerful leaps in value that often render rivals obsolete for more than a decade.

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