Don't Think Pink: What Really Makes Women Buy and How to Increase Your Share

Don't Think Pink: What Really Makes Women Buy -- and How to Increase Your Share of This Crucial Market

ISBN: 081440815X

Author: Lisa Johnson / Andrea Learned

Publisher: AMACOM

Edition: 1st edition (June 2004)

Language: English

Hardcover: 224 pages

URL: /N/081440815X

Summary:

Purchases by women now total trillions of dollars annually, accounting for 85% of all consumer expenditures. So, reaching women should be considered the number one priority for most businesses.

Don't Think Pink will help marketers see their brands through a woman's eyes, unlocking the secrets to developing products, services, and marketing strategies that truly resonate with female buyers.

Based on painstaking research into women's experiences and perceptions, Don't Think Pink reveals:

* How generational history, culture, life stages, and daily realities influence a woman's buying mind

* How the manner in which women buy is more critical than what's being sold

* How listening to women earlier and more often leads to more powerful strategies

* How to use the Internet and other technology -- both in market research and during the buying process -- to gain a greater understanding of female consumers

* How to gain a bigger share of the awesome purchasing power of women

There's no question that women buy. Don't Think Pink explains what drives their buying decisions, and how businesses can capitalize on this enormous (and evergreen) market.

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