Sustainable Value: How the World's Leading Companies Are Doing Well by Doing Goo

Sustainable Value: How the World's Leading Companies Are Doing Well by Doing Good

Stanford University Press | 2008 | ISBN 9780804759632 | English | 28 pages | PDF | 1.2 MB

Sustainable Value is divided into three parts. Part I is a management fable about Deena, a young CEO, and the challenges she faces to profitably address her company’s impacts on society and the environment. Her story is one of personal empowerment, of finding balance and connection to what is important in life. It’s also a tale of corporate profit and growth.

What makes Deena’s story unique is that her eventual success—personal, financial, and corporate—is the result of “doing good.” She is a talented but ordinary human being who demonstrates leadership in a time of heightened global problems ranging from poverty to the energy crisis and climate change.