Perception Gaps between Headquarters and Subsidiary Managers: Differing Perspect

Perception Gaps between Headquarters and Subsidiary Managers: Differing Perspectives on Subsidiary Roles and their Implications

Publisher: Gabler, Betriebswirt.-Vlg | ISBN: 3834920711 | edition 2010 | PDF | 300 pages | 1,1 mb

In the past decades, the notion of differentiated subsidiary roles within multinational network corporations has inspired a considerable amount of research. Surprisingly, the question of whether headquarters and subsidiary managers perceive a certain subsidiary's role in the same way has been neglected. Andrea Daniel not only compares headquarters and subsidiary managers' perceptions of a subsidiary's role, but she analyzes the implications of perception gaps for the headquarters-subsidiary relationship. The author develops a novel conceptual framework that allows to examine headquarters-subsidiary relationships and, in particular, the subsidiary role concept. This framework proposes headquarters-subsidiary conflict as the main implication of perception gaps.

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