M Commerce: Technologies, Services, and Business Models
L. Hopf “M Commerce: Technologies, Services, and Business Models"
Wiley | 2002-04-19 | ISBN: 0471135852 | PDF | 304 pages | 2,7 Mb
The first complete introduction to the technology and business issues surrounding m-commerce. With the number of mobile phone users fast approaching the one billion mark, it is clear that mobile e-commerce (a.k.a. "m-commerce") is the next business frontier. Authored by a recognized international authority in the field, this book describes the brave new world of m-commerce for technical and business managers alike. Readers learn about the driving forces behind m-commerce, the impact of WAP, 3G, mobile payment, and emerging location-sensitive and context-aware technologies. A comprehensive look at emerging m-commerce services and business models, as well as the changing role of mobile network operators, content providers, and other key players. The author concludes with informed predictions about the future of m-commerce.
---No mirrors, please---
related link：
-
Mobile Network Operators Mobile Phone Users Business Frontier M Commerce Commerce Technologies Business Models Easy Share Mobile Payment Hopf Business Issues One Billion Brave New World Commerce Services Business Managers Content Providers Wiley Technolog
- More infomation may be in the description section, read description carefully!
- Click "Ebook Search" button to find mirrors if no download links or dead links in the description.