Harry Gunn Investment Euphoria & Money Madness

Harry Gunn - Investment Euphoria & Money Madness: The Inner Workings of the Psychology of Investing--for Financial Advisors and Their Clients

AMACOM | 2000 | ISBN: 0814405762 | Pages: 250 | PDF | 1.44 MB

Investment Euphoria and Money Madness is must reading for anyone seeking to become even bigger winners in today's fast-paced financial markets. Written specifically for brokers, money managers, and sophisticated investors, Gunn provides a compelling view of human behavior in a money environment. Because money has a way of stirring emotions and clouding good judgment, it can change the way people behave. Through self-understanding (and understanding client behavior), money managers will learn the keys to dealing with clients and to provide better financial performance.

• invest under stressful circumstances and make sound decisions

• improve client relationships by understanding and recognizing client personalities and behavior

• avoid liability or other problems by recognizing emotional changes in one's self, clients, and associates

• recognize mood, thought, cognitive, and personality disorders and their effects on investing rationally

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